Faure Le Page's Artistic Director Augustin de Buffevent on arming women for seduction
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Faure Le Page'due south Artistic Director Augustin de Buffevent on arming women for seduction
de Buffevent speaks to CNA Luxury alee of the cult characterization'southward launch in Singapore in June. Plus, three other under-the-radar indie brands we're obsessed with at the moment.
Faure Le Folio'south Artistic Managing director, Augustin de Buffevent. (Photograph: Faure Le Page)
27 Mar 2022 06:30AM (Updated: 04 Jul 2022 03:58PM)
Equally a popular saying goes in fashion, you can never be too rich or also thin. This is exactly why there's no way nosotros're stuffing our pockets with our smartphones, makeup pouches, wallets, keys and so on. Reason number ane: It makes us look fat and lumpy. Reason number two: Handbags are wonderful tools to assist us tote stuff effectually, while making a mode statement.
A big driver in the business concern of women'due south fashion, global bag sales are expected to reach Us$32.17 billion (S$43.42 billion) by 2023, growing at a compounded annual growth rate of 3.97 per cent between 2022 and 2023, according to Business Wire.
While major French brands such equally Louis Vuitton, Chanel, Dior and Hermes keep to enjoy healthy bag sales, there's been a growing need for indie labels that are less well-known, combine quality materials with loftier-level adroitness, and have an interesting story to tell – that not everyone knows past heart already. And that maybe not every office lady, way victim or nouveau riche tourist is toting.
That's probably why Faure Le Page, an almost-forgotten 302-twelvemonth-old French heritage brand, is set to open its first Ocean bazaar in Singapore this June (also its ninth worldwide), unabashedly making its presence felt among the heavyweight handbag brands in Ngee Ann City.
READ> From gunsmith to luxury purveyor: Faure Le Page is coming to Singapore
Established in 1717 by Louis Pigny, a gun- and swordsmith from Normandy, it made swords, sabres, pistols and rifles for three of France'due south kings, before going on to arm the France's revolutionary forces in 1789 and in 1830. In 1925, information technology began producing leather hunting accessories such as cartridge cases, kitbags and satchels.
Many of its creations feature in leading museum collections around the world, and are mentioned in classic literary masterpieces by the likes of Balzac, Dumas, Chateaubriand and Pushkin.
In 2009, Frenchman Augustin de Buffevent, who had worked at Dior for x years, got to know near the brand, was introduced to its owners, and became intrigued by its storied by.
And so much so that his family purchased, so relaunched, Faure Le Page with an eye towards creating fashionable, hunting-themed luxury handbags and other small-scale leather goods that cheekily reflect its motto, "armed for seduction", while reflecting the brand's rich heritage.
"Faure Le Page supplied royal weapons; symbols of prestige and ability. It also armed 2 French Revolutions, upholding the spirit of freedom and independence. The language of Faure Le Folio has ever been about love and seduction. Our motto, 'Armed for seduction', is about being empowered to take action. It's nearly the power of the unexpected, the element of surprise," said Faure Le Folio'south Creative Managing director Augustin de Buffevent, before adding, in typically French mode, "Because boredom and monotony are the enemy of honey."
Pre-Faure Le Page, he had spent a decade working in retail for Dior, with stints in French republic, the United states of america, Spain and the Eye E.
"That'due south how I got to run into many customers and understand their minds. In that location'due south been an evolution in customers' knowledge of way, and [the] consumption of luxury. Before, people used to buy unabridged looks; present, it's more than almost expressing their own identity, creating their own expect. And that's sexy," noted de Buffevent.
"The adult female who buys Faure La Page is definitely not a fashion victim. She's contained, she works. With the right weapons, she has the power to start a revolution. Love is a boxing, and you tin can either do nothing, or make the effort to rising to the challenge to do your sensuality and fight for your personal happiness."
The indie spirit is also well and alive at Faure Le Page. De Buffevent's father is President of the company, while his brother is in charge of organisational matters. He explained: "We expand and open new stores just when we experience prepare, and would say no if a big luxury conglomerate wanted to purchase united states of america over. We prefer to remain family-run because we believe our independence is what keeps us creative.
"As a small team, we're in constant dialogue. Things never proceed in a rational or linear mode. It tin can have a year or more for 1 of our designs to move from initial 2D sketch to shop shelf. To us, adroitness is very of import. Depending on the processes required to make a product, we may take one specific craftsman working on a single detail, or different craftsmen working on different aspects.
"For the Boum Box, each pattern tells a different story, and we merely make ten of each. If information technology sells out, information technology sells out," he said, shrugging his shoulders. "But more than than craftsmanship, I ascertain success every bit when a blueprint surprises and delights a customer, making her smiling."
On the discipline of his creativity, he shares his sources of inspiration: "Aside from Faure Le Page'southward history, I'm and so proud of how French culture — from cuisine to fashion to art — is so highly regarded across the world. And Paris inspires me — it'southward one fantastic big museum with many museums; one of my favourite places is the Palace of Versailles, and one of my favourite hobbies is attending antique auctions."
The brand's signature waterproof sail is printed with a fish-calibration motif inspired by the same pattern featured on its firearms. Bestsellers include The Daily Battle, a roomy everyday shopping tote, the Calibre 21, a satchel-manner pocketbook which features a pistol-shaped front pocket, the Boum Box, a boxy evening clutch, the Envelope Triomphe, an envelope clutch festooned with armed forces-style "medals", and its pistol-shaped coin purses and wristlets.
Come June, shoppers volition exist able to arm themselves at the Singapore bazaar, that's done up to resemble a sun-lit tropical garden.
"The woman who buys Faure La Page is definitely non a fashion victim. She's independent, she works. With the right weapons, she has the ability to showtime a revolution." – Augustin de Buffevent
If you can't wait until and so to get your fix of retail therapy, hither are other French indie bag labels to consider in the concurrently.
POLENE PARIS
The brainchild of 3 siblings who do not reveal their surname on their website nor in media interviews – ane sister (Elsa) and two brothers (Mathieu and Antoine) – Polene sees the trio expanding on a generations-onetime legacy in the apparel business concern.
Their corking grandparents founded the brand St James, which is well-nigh associated with creating the classic Breton striped jersey. With a design philosophy that reflects "exceptional pieces with unique lines and an interplay of fine fabric, all done in a Parisian spirit", Polene'southward fabricated-in-Espana numberless are handcrafted from fine leather sourced from well-known French, Italian and Spanish tanneries, and are elegantly understated, beautifully sculptural, and effortlessly chic.
Their "we are family" ethos, and commitment to keeping items democratically priced, sees the siblings choosing to remain independent, having only one flagship shop (in Paris), and using their website equally the main sales aqueduct. Each calendar month, Polene revisits an existing purse model to release a new tri-material, tri-color design.
RSVP PARIS
RSVP founders Thomas Cerkevic and Jonathan Andres take, since 2015, created premium quality leather goods completely handmade in France: Retrieve Grade A leather sourced from tanneries that work with, or are owned by, major luxury brands, and artisan workshops in Franche-Comte and Touraine.
Pair that with a pricing policy of two times markup (every bit opposed to the manufacture standard of 12 times markup); absolute transparency (all costs and margins are displayed on the website); plus classic, clean-lined, no-nonsense designs with every particular numbered and express to 100 pieces, and you've got an irresistible winning formula.
LEO ET VIOLETTE
Initially launched in 2022 via Kickstarter as "Le Petit Cartable", Parisan couple Leo Dominguez & Violette Polchi renamed their leather goods brand Leo et Violette in 2017. With a will to offer "elegant, timeless and functional" products and maintain a direct and transparent human relationship with the clients, products are available only at their sole store in Paris, or on their online store.
All products are advisedly designed to fit modern life, meaning their dimensions take into consideration that you lot'd accept a laptop, iPad and other daily accessories to schlep around. Products feature Italian and French full-grain calf leather; bags are made in Italy, while small leather appurtenances are produced in Spain.
"We would say no if a big luxury conglomerate wanted to purchase united states over. We prefer to remain family-run considering nosotros believe our independence is what keeps us creative." – Augustin de Buffevent
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Source: https://cnalifestyle.channelnewsasia.com/people/faure-le-page-and-three-other-cult-french-handbag-labels-to-know-239201
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